Greg and Geoff wrap up Season 1 of Leadership In reflecting on the themes, lessons and leadership perspectives that emerged across eight episodes.

They revisit the core questions asked of every guest, discuss what stood out across different leaders and backgrounds and share their own views on authenticity, diversity of thought, incentives, AI and legacies leaders aim to leave behind.

🎧 Check it out:
🔗 Spotify: https://lnkd.in/edugEshg
🔗 Apple: https://apple.co/4i3rdyA

For episode 8 of Leadership In we sat down with Kerel Cooper (CMO) and Katy Loria (CRO) of GumGum to explore how mindset translates into measurable results, from leadership and team culture, to smarter, more human advertising.

🎧 Check it out:
🔗 Spotify: https://lnkd.in/edugEshg
🔗 Apple: https://apple.co/4i3rdyA

In episode 7 of Leadership In, Greg and Geoff sit down with David Jacobs, President & CEO at Receptiv, to unpack how moment-based attention can lift results across the funnel.

Receptiv’s focus on identifying the right moment, not just the right user or site, cuts waste, drives KPIs, and scales without friction.

This conversation covers:
🔑 How “accountable advertising” turns attention into measurable outcomes
🔑 Why moment targeting can lift mid- and lower-funnel performance
🔑 The four filters for product focus: Does it work? Does it scale? Is it easy? Is it repeatable?
🔑 Leading a lean team while building for enterprise impact

Whether you’re thinking about outcomes from the buy-side or sell-side (or if you’re an AOL alum who crossed paths with Dave), this episode is for you.

🎧 Listen now
🔗 Spotify: https://lnkd.in/e48VKB8D
🔗 Apple: https://apple.co/3LiYUjn

Outcomes are everywhere, from Cannes to Marketecture Live.

But tvScientific is turning talk into results. 📺

In episode 6 of Leadership In, Geoff and Greg talk with tvScientific’s Nick Coté about leading in an outcome-driven category and scaling performance across connected TV.

🎯 From CPM to CPA - how outcome-based TV shifts incentives
📊 Proof over claims - measurement that earns trust and spend
⚙️ Leading through growth - clarity, feedback, accountability

If your scoreboard says revenue, this one’s for you.

🎧 Listen here:
🔗 Spotify: https://lnkd.in/e7JFY-Rf
🔗 Apple: https://apple.co/47Lx9sc

85% of groceries are still bought in stores. 🛒

As retail media and DOOH budgets surge, that in-store moment remains one of advertising’s most valuable frontiers.

In Episode 4 of Leadership In, Grocery TV’s Nolan Johnson shares how his team is helping brands win where purchase decisions happen, while leading with curiosity, courage, and conviction.

🎧 Listen now:
🔗 Spotify: https://lnkd.in/edMpHMAW
🔗 Apple: https://apple.co/3IMa6nL

In Episode 3 of Leadership In, Priti Ohri, CEO of Advertible Inc., shares how integrity fuels both, building stronger teams, deeper partnerships, and faster growth.

🎧 Listen now:
🔗 Spotify: https://lnkd.in/ebnCqQUU
🔗 Apple: https://apple.co/47dLUDW

The future of agencies isn’t just about growth, but about ownership.

In episode 2 of Leadership In, Geoff and I sit down with Scott Ensign, Chief Strategy Officer at Butler/Till, to explore what it means to build the modern agency.

Butler/Till’s 100% employee-ownership model isn’t just good for people, it’s good for business. It fuels faster growth, stronger retention, and delivers award-winning results for clients.

This conversation covers:
🔑 Scott’s journey from journalism to agency leadership
🔑 How employee ownership drives engagement and retention
🔑 Why transparency is a competitive advantage
🔑 The balance between culture, growth, and innovation

🎧 Episode 2 is live now - hear how Butler/Till is rewriting the agency playbook.

🔗Spotify: https://lnkd.in/e4WtM-Zx
🔗Apple: https://apple.co/48KbcuD

According to Digiday’s Ronan Shields, only 20% of leaders are truly interesting.

Episode 1 is live now, and in it, Ronan shares:
👉 Which leaders set themselves apart
👉 How stories cut through corporate spin
👉 What makes a real “man bites dog” moment in leadership

It’s a candid conversation with someone who’s been tracking and critiquing leadership across our industry for years, and he didn’t hold back.

🎧 Listen and follow on Spotify, Apple or wherever you get your podcasts:
🔗 Spotify: https://lnkd.in/eZnFBT3t
🔗 Apple: https://lnkd.in/e6MEzHUb

Want to know what Leadership In is all about and what we’re looking to accomplish with the podcast? You can listen here!

Follow us here: Spotify Apple YouTube