"Leadership In" S1, Ep. 6: Nick Coté

tvScientific is turning talk into results

Outcomes are everywhere, from Cannes to Marketecture Live.

But tvScientific is turning talk into results. 📺

In episode 6 of Leadership In, Geoff and Greg talk with tvScientific’s Nick Coté about leading in an outcome-driven category and scaling performance across connected TV.

🎯 From CPM to CPA - how outcome-based TV shifts incentives
📊 Proof over claims - measurement that earns trust and spend
⚙️ Leading through growth - clarity, feedback, accountability

If your scoreboard says revenue, this one’s for you.

🎧 Listen here:
🔗 Spotify: https://lnkd.in/e7JFY-Rf
🔗 Apple: https://apple.co/47Lx9sc